Haskap: An Introduction to the Fruit, Its Health Benefits, and Marketing Possibilities

Haskap, Lonicera Caerulea is a new fruit variety with many health benefits. In my research I found high levels of antioxidants that are equal to and higher than many medicinal plants in use today. It has also been found to be high in phenol content but there is relatively low ascorbic acid and mineral content. This fruit, being unknown on the market, is a new commodity that many people have been awaiting. Haskap will truly be the new fruit of the future.

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By: Kirsten Larson
Sunofi-Adventis Biotalent Challenge 2009